From an SEO perspective, I suggest applying this first to the whole stack of a search result - from crawling, indexing and ranking to the actual delivery mechanism (DNS, TCP/IP etc. Moz Local Raise your local SEO visibility with complete local SEO management. Chapter 1: SEO 101. Theory #1: Snippets aren't featured based on organic search ranking factors alone. The location being tracked will also be displayed in your rankings reports as well as on the keyword analysis page: The local rankings feature allows you to enter your desired tracking location by city, state, neighborhood, and. READS. The #1 most popular introduction to SEO, trusted by millions. David co-founded GetListed. Matt Peters and his data science team. Search Intent and Content Relevancy. In addition to on-page ranking factors, there are a few off-page optimization ranking factors that can help signal to Google your website is relevant for local search. org, which he sold to Moz in November 2012. Raise your local SEO visibility with easy directory distribution, review management, listing updates,. Social shares figured into Moz's Search Engine Ranking Factors 2015, albeit as a low factor: "Always controversial, the number of social shares a page accumulates tends to show a positive correlation with rankings. Raise your local SEO visibility with complete local SEO management. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. You want a great click through rate. But it's always fun to. Moz API Power your SEO with our index of over 44 trillion links. After installation, simply hit the Page Analysis tab, then click on "General Attributes" to view any canonical information. Moz Links API Power your SEO with our index of over 44 trillion links. From optimizing your on. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. Open an incognito window and see your updated position. Myth #7: Google My Business is a citation. 2015 Ranking Factors Expert Survey. List It Out: Dream Your Keyword Theme. With this background and context in mind, let’s dig into TikTok’s ranking factors. Different rankings signals apply to different queries. Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 6. Compare SEO Products See which Moz SEO solution best meets your business needs. . If search engines and users can't access your site, it might as well not exist. The Slingshot study is an excellent example of how one can use data to. Address of point of Google search. New Releases Get the scoop on the latest and greatest from Moz. Our study used quadratic mean calculations on the Spearman correlations across all. But this test had a pretty significant flaw — it relied on bots artificially inflating CTRs and search volume (and this test was only for a single two-word keyword: "negative SEO"). By optimizing your website's content, structure, and technical aspects, SEO helps improve its ranking on search engines. David co-founded GetListed. On-Demand Webinars. 8 Local SEO Search Factors. 293. Compare SEO Products See which Moz SEO solution best meets your business needs. Header Tags. In Real Life: Local SEO Tactics - In this course, local. 7K. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. keyword-rich alt text and tags. Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. STAT SERP tracking and analytics for enterprise SEO experts. What is link equity? Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. org, which he sold to Moz in November 2012. At that next meeting in which you are training staff who directly interact with your. because the Google Places page indicates the location matches the searcher's. Local SEO Certification - In this six-part Certification, you’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success. This morning at SMX Munich, I presented the following slide deck:If you're new to SEOmoz, or you've been in a coma the past couple weeks you may not have seen the Search Engine Ranking Factors study, which polled some of the leading minds in SEO on what they feel are the most and least important factors in regards to the SERPs. . Individually owner-verified local Plus page. The image caption. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. Local SEO. 8. And local search results actually fall into two categories — the Local Pack (also called Map Pack) and the local organic listings. Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. A lot of this lesson refers to our Local Ranking Factors. STAT SERP tracking and analytics for enterprise SEO experts. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. A physical location in your city search directories. #1 On-Page SEO. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. Create a strategy for local, organic, social, paid, and offline marketing based on the above four factors. " Chances are that my two-factor algorithm would rank only car sites in the top 10, but Google knows that many people that type that query want information on the animal. edu and . Optimizing your web presence for personalization means creating relevant content for. How-To Guides Step-by-step guides to search success from the authority on SEO. Be The Last Click. Choose all links, only external, to pages on this root domain. Local Competitive Intelligence. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that. John Mueller and Matt Cutts have said the below: • Domain Age is not a ranking factor. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. STAT SERP tracking and analytics for enterprise SEO experts. Additional Articles on Local SEO. Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. Case Studies Explore how Moz drives ROI with a proven track record of success. As with the 2020 and 2021 Local Search Ranking Factors surveys, social signals aren’t included in the 2023 results. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. The two. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. The "document" in this context can also refer to things like the title tag, the meta description, incoming anchor text, or anything else that we think might help determine whether the query is related to the page. Enter the URL for the Page you’d like to grade. 2. 071, and a. Using Moz’s ranking data on over 200,000 domains, combined with multiple. Prioritizing keywords is a balancing act between many competing forces: relevance, volume, competition, click-through rate (CTR), and more. Local guidelines factors. Moz Links API Power your SEO with our index of over 44 trillion links. On one hand, Google has confirmed the ranking boost of HTTPS. These factors pave way for your upcoming SEO strategy , but you need to continue building backlink pages regularly even after achieving initial results. The process works like this: Collect a SERP on day 1. Moz API Power your SEO with our index of over 44 trillion links. SHARES. 2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained. Colan is. On-Page SEO. Prioritize. Domain Registration yup also play its role a bit in an inch ranking better. An example of this is the query "Jaguar. Miriam Ellis is the Local SEO Subject Matter Expert at Moz and has been cited among the top five most prolific women writers in the SEO industry. Learn modern SEO best practices from industry experts. These new features will become a vital marketing tool for all. Here's how to rank on Google: Working Smarter, Not Harder. The following data represents the opinions of our respondents of the various. Reputation management may be engaged to restore a damaged reputation, or to identify strategies to encourage the. In-depth articles. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. This year, with the help of Moz's data scientist Dr. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. Google has the unique QDF (query deserves freshness) algorithm. See full list on moz. Because the update was never officially confirmed by Google, local SEOs have been left to hypothesize. The first is title. STAT SERP tracking and analytics for enterprise SEO experts. 1. 9 Years of the Google Algorithm. TikTok ranking factors. Consistency of NAP (name, address and phone) information among online directories is the number 2 ranking factor in Google’s map results in search engine results pages, referred to as the Snack Pack. 2. 7. Moz Pro. 4d. Most of the guys register domain for one year. David Mihm is one of the world’s leading practitioners of Local search engine marketing. Miriam Ellis is the Local SEO Subject Matter Expert at Moz and has been cited among the top. gov, . External links are almost always present for competitive searches. TikTok ranking factors. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. Pay Attention to Local Search Ranking Factors. Recently the guys over at Local SEO Guide did a study of "near me" local SEO ranking factors. New page creation. Picture the keywords you choose as the pillar of your SEO strategy. #4 Reviews. Their top five factors can be seen below: I found myself in pretty. It's possible to rank individual pages without links. 2 Link Signals 2. 1 Mobile-Friendliness. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. Reviews Are 8. Each keyword had a CPC of over $8. She is a consultant, columnist, local business advocate, and an award-winning fine artist. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). . . (1). Moz API Power your SEO with our index of over 44 trillion links. If it feels like Google search is changing faster than ever, it’s not your imagination. The definition of link building. , review stars for product ratings)If you've ever taken a look at SEOmoz's list of Search Engine Ranking factors you'll see the things that SEOs always talk about as being important - links, anchor text of external links, where links come from, on-page keywords and keyword usage in the title tag. SEO is the acronym for Search Engine Optimization, it is basically a process of increasing the quality and quantity of traffic or views on your web site or web page. You want a title that is going to be awesome. 1. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. By now, you probably know the basics of crawling, indexing, and ranking. Tools: Check your PA with Link Explorer. Proximity is mainly dependent on the distance between a business’s physical. This year, for the first time, Dr. A keyword included in your subdomain can fetch you higher search engine rankings. Moz Local Raise your local SEO visibility with complete local SEO management. Your all-in-one suite of SEO essentials. SEO stands for search engine optimization. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. Consistency of NAP (name, address and phone) information among online directories is the number 2 ranking factor in Google’s map results in search engine results pages, referred to as the Snack Pack. txt file is used to restrict search engine crawlers from accessing sections of your. Your average star rating isn’t just a top local pack ranking factor, but it’s also a top conversion factor. One of the best paths to building a sterling local business reputation is to run. Be The Last Click. 1. Let’s hear from David Mihm, Director of Local Search Strategy for Moz, talk about competitive intelligence in local search. Thanks! Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. 4. Moz API Power your SEO with our index of over 44 trillion links. A list of such factors could include, but not be limited to: On-page factors. Since this list of queries determines the composition of the dataset, it is important to ensure that a wide variety of subjects and query types are included. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. 49 billion in 2021, the majority of which came from search advertising. Kick off your research process with a tool like Keyword Explorer . See why 10,000+ customers choose Moz Local for their location management needs. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. It's an important topic to cover because citation consistency is. Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. " People are advised to "create quality. Moz Data Power your SEO strategy. Theory #1: Snippets aren't featured based on organic search ranking factors alone. While CPC costs can vary depending on your industry, the average CPC in Google Ads is $2. We can summarize these principles into 3. You can look in Google Search Console and see click-through rates. Compare SEO Products See which Moz SEO solution best meets your business needs. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. Local search ranking factors: 1) The components that contribute to the rankings of a local business. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Closely related to this, I highly recommend getting your hands dirty in order to try to understand how things work. As such, it is important to create good content. Compare SEO Products See which Moz SEO solution best meets your business needs. Gain a competitive edge in the ever-changing world of search. Number of “Check-Ins” at location. 307 are both very strong correlation scores in an environment as complex as organic search. For Google, has anyone got a finger on how much of a factor the address type "service customers only at their location" versus "service customers at my business location AND customers location is" is as far as local search ranking especially for 3-pack re. 3. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Raise your local SEO visibility with complete local SEO management. In fact, our friends at TUNE recently. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all. Moz Local Raise your local SEO visibility with complete local SEO management. I hope this helps you out with definitions, and if any questions remain after you've read through it, please let us know. 5%. Your all-in-one suite of SEO essentials. High-quality content earns you backlinks, provides a high-quality user experience and it's what search engines crawl when they arrive at your site. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. A local business citation is anywhere on the web your business is listed that mentions your: Business name;. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. Hi Bill, Despite the fact that Google began rolling this out two years ago, there has been so little writing or research done on it. Compare SEO Products See which Moz SEO solution best meets your business needs. With that in mind, let's make sure your site's pages are accessible. Use your research to craft your message. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. Factors 1-47: Statistical Spearman Correlation -0. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. 3. Proximity, prominence, and relevance are the three pillars of local search. The scores of 0. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. But with a key difference: Google ranks local search results using different ranking factors. If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. Take a look at the 2014 top 10 localized ranking factors. " The extension reveals information about HTTP headers, rel-canonicals, robots. 7. Discover how proprietary research can set your content apart and elevate your brand while building your pipeline. (This is the case with most blogs. It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. This year's panel of experts possesses a truly unique set of knowledge and perspectives. David Mihm is one of the world’s leading practitioners of Local search engine marketing. The first is title. So when they're doing a search on YouTube for a specific topic, you want to pop up, and you want someone to. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark in conjunction with Moz. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. It still does exist in YouTube. 2. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. STAT. Regarding each of the ranking factors you have mentioned: Age of Domain - The age of the domain is not a ranking factor per se. What are the 8 types of local search ranking factors? 📂 Google Business Profile 📄 On-page ⭐️ Review ️ Citation 🔗 Link 🙍 Behavioral 🖍 Personalization 👎 Negative Learn more. Today I am going to share some of what I found. In 2009, 72 SEOs participated in the data gathering process, answering survey questions that consumed hours of time. Also, following the Pigeon update, Moz updated their report for the Local Search Ranking Factors 2014 which has since changed in 2015. STAT SERP tracking and analytics for enterprise SEO experts. Detect Intent: Form & Function. 9. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Google Ads is very competitive and Google uses an auction system to decide which ads to show. Local Search Ranking Factors: Explore all the signals Google uses to rank local businesses. Moz Local Raise your local SEO visibility with complete local SEO management. Whether they call it StaticRank (Microsoft's metric), WebRank (Yahoo!'s), PageRank (Google's) or mozRank (Linkscape's), some form of an iterative, Markov-chain based link analysis algorithm is a part of all the engines' ranking systems. The results this year come from two sources - the opinions of SEO professionals via survey AND a broad correlation analysis of Google's results. The More Information You Give Google, the Better 1. Compare SEO Products See which Moz SEO solution best meets your business needs. 4. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with. Sold. Quantity of native Google Maps reviews (with text)For 49%, Facebook is in first place, followed by Yelp (46%), TripAdvisor (28%) and Nextdoor (20%). Method 2: Use SEMRUSH. 2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained. High-quality inbound links or backlinks. Moz Local Raise your local SEO visibility with complete local SEO management. Creating your Google+ Local page for your local business is your first step to being included in Google's index. The many goals of this form of promotion can include improving customer. The results of another experiment appeared on Search Engine Land last August and concluded that CTR isn't a ranking factor. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. The 10 best ranking factors for Local SEO according to Moz: Your Location in the Landing Page Title. Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. Hence, Google Ads is called PPC or pay-per-click advertising. Last year, Bing’s Duane Forrester wrote a post called “ How to Build Quality Content ”, and in it he referenced something called “dwell time”: Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you. These are all elements that you have total control over, and have a significant effect both on how Google ranks your site and how your site. 1. High numerical Google ratings. $6 to rank for a 3 word phrase. List It Out: Dream Your Keyword Theme. 20. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. Factors 48-146: Statistical Spearman Correlation -0. one of Google’s earliest ranking systems. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. SEO semantic search strategies: 1. Technical SEO includes things such as: keywords in page titles and title tags. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. 4% Of Local Search Ranking Factors. Google Business Profile (GBP) 1. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. Director of. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. In this scenario, you manually build, edit, and manage all citations. In general, the more valuable a keyword is, the more people compete for it. We're going to try and reconcile these two things. Technical SEO. 3 Local SEO Strategy 4 Local SEO Tactics 5 Local SEO in the Organization. STAT SERP tracking and analytics for enterprise SEO experts. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. STAT. Audit in. Our advice, therefore, would be to ensure you, as a brand, have a robust digital marketing strategy with your brand at the. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion. This can be achieved through several tactics, such as keyword research, on-page optimization, technical optimization, and. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. So that's basically the makeup of the local search algorithm today, based on the opinions of the people that participated in the survey. There’s even more that good local brands can do. The 2023 survey had 149 potential factors that local search experts think Google might use to rank businesses in the local pack/finder/maps and local organic results. Historically, the Whitespark local search ranking survey asked participants to select their top 20 local SEO factors. Start With A Mighty Seed. Moz API Power your SEO with our index of over 44 trillion links. 4. 8. For each client who asks you how to rank beyond their physical location, there will be a unique answer. Moz AcademyThe State of Local SEO Industry Report; Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. 1. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. Overlap and similarities. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Many of us are likely familar with the ranking factors survey SEOmoz conducts every two years (we'll have another one next year and I expect some exciting/interesting differences). The ultimate SEO goal is to provide the basic policy to optimize websites, in order for the latter to succeed in higher and better related rankings in the search engines, as well as better. There's no disputing that these things are really important. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how these metrics. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. Your all-in-one suite of SEO essentials. Your all-in-one suite of SEO essentials. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. Moz DataIncluding alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Tip number one, A/B testing or simply testing. If there’s another website that you just can’t seem to outrank, their stronger link profile is. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. Leverage The Competition. Moz Data Power your SEO strategy & AI models with. 13% of consumers prefer smaller industry-specific sites and 4% make other choices of where to read reviews, including Amazon, the Better Business Bureau, AAA and local news sites. Local SEO ranking factors are the parameters Google and other search engines use to determine where a business appears in local search results. Really well laid out. The Moz Story Moz was the first & remains the most trusted SEO company. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. User behavior factors. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase. Moz Local Raise your local SEO visibility with complete local SEO management. It's limited but it will show you 10 competitors based on keyword ranking data. You want a title that is going to be awesome. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. Let's talk about the art of figuring out your competition using Google Maps. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. SERP tracking and analytics for enterprise SEO experts. The Essential Local SEO Strategy Guide - A comprehensive beginner's guide to SEO marketing for small businesses. Read on to explore the priorities and knowledge of marketers and local business owners, and use this data to. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. But this test had a pretty significant flaw — it relied on bots artificially inflating CTRs and search volume (and this test was only for a single two-word keyword: "negative SEO"). The first part of our guide to Google ranking factors looks at the simple, technical elements that Google uses to rank your page: title tags, H1 tags and meta descriptions. Converse with customers everywhere, with extra kindness. Google cares about search intent. 2. Moz DataInbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. We are Victoria's highest. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. The overall Spam Score is currently an aggregate of 17 different "flags. Monthly SEO packages. Moz Local Raise your local SEO visibility with complete local SEO management. On the surface, local search works the same way as any other Google search. We have review factors at 15%, links at 16%, on-page factors at 14%, behavioral at 10%, citations at 11%, personalization and social at 6% and 3%. Ditch Commodity Content for Proprietary Research. edu, or any other pieces of link bait from Moz besides the first one below. 5. His annual Local Search Ranking Factors project is among. Your all-in-one suite of SEO essentials. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. Google’s local finder results are paginated in sets of ten. I notice many positive aspects of your site.